" As graduation season ended, sales slowed and by last week the book
had dropped to No. 102. But now it's soared up the list again, to No. 20 this week, thanks to a video of McRaven's speech that's caught fire on Facebook.
Goalcast's video, posted on Aug. 16 with a link to the book,
‘immediately struck a nerve,' says Grand Central's Caitlin
"The video has had incredible reach in a short period
of time and the admiral's message is resonating, yet again, with a new audience."
- Jocelyn McClurg, USA Today